PPC Management (Pay Per Click Campaign Management Services)
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Keyword Research:- We do extensive
research on your market and come up with lists of all potential
keywords that will highly benefit you. |
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Keyword Selection:- We eliminate certain keywords, which
have a potentially low Return on investment. Typical example of such
keywords would be the key phrases that include the word "Free" in
them. This essentially means that the mentality of the person
searching the Internet is not to spend money. |
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Attractive Ad Copy:- We create attractive, salable ad
copy, which will increase the probability of a click from the search
engine traffic. |
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Traffic Analysis:- We analyse the traffic coming to the
website - the paths they follow and their exit routes. This helps us
in finding any anomalies (if present). |
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Bid Management:- We have an initial consulting session
with you, whereby, we decide upon the bid rates. Based on these
rates we optimize each Ad groups, so that they yield maximum
returns. |
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ROI Calculations:- We calculate the Return On Investment
for your keywords. This data is invaluable, because in 3 months time
you will have an extensive database of maximum performing keywords
for your site. |
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Campaign Reporting:- We will give weekly reports of the
campaign and over a period of time we will analyze these reports.
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Campaign Tweaking:- Based on the reports we provide, we
will further tweak the campaign to increase the return on investment
by adding or deleting certain Ad groups or under performing
keywords. We may also run multiple Ads of same keyword by rephrasing
the same to target some specific audiences. |