Search Engine Marketing is promotion of your business in the search engines like Google, Yahoo and Bing to gain more new visitors. SEM also refers as pay-per-click (PPC) advertising, AdWords and paid search ads by most of agencies. Advertisers can connect with consumers to achieve a number of marketing objectives like brand awareness, driving quality visitors, or generating sales.
Google Adwords can work for your business to attract new website visitors using keywords that potential customers are already using to search in Google. Moreover, there is no cost for exposure, you only pay when someone clicks on your ad. Clear tracking of data from Google Adwords gives more visibility in analysing success against other formal advertising channels.
Google AdWords is not just about adjusting the bids and budgets; there are a lot of things involved in optimisation process to achieve best results from your valuable money spent in advertising i.e. search term research (keyword research),potential keywords search pattern,Geography, quality score, ads testing, keyword match types, etc.
Google AdWords (Search Engine Marketing) can help to:
Get in front of potential customers Increase new visits to the website from a targeted audience quickly Build your brand and credibility instantly Gain competitive advantage to your products / services from world audience
We have strategic and data focused approach with significant experience
We have a team of Google AdWords certified specialists who have significant experience
We focus on conversions and return on investment